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Energizer MAX
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The relentless pursuit of

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Energizer

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History

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Today & beyond

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THE 80's & 90's

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THE 1950's

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Early history

History

of innovations

early history energizer

Early history
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THE 1950's
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THE 80's & 90's
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Today & beyond

Future

Is our

A sense of innovation.
A sense of responsibility

A future of innovation.
- Looking forward.

Energizer Max®

The Energizer MAX® family is all about long-lasting power. The AA and AAA sizes are now our #1 longest-lasting MAX™ batteries. They also hold their power for up to 12 years while in storage, so you have power for the devices you love when you need it most. So when it comes to toys, digital cameras and other valuable devices, you can feel confident knowing you have the long-lasting power and protection you’d expect from Energizer®.

Energizer is the maker of the 1st* zero mercury AA alkaline battery.

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Energizer Max

Energizer® Ultimate Lithium™

Nothing outlasts Energizer® Ultimate Lithium™ AA batteries. The Energizer® Ultimate Lithium™ batteries are the #1 longest-lasting AA batteries – complete with leak resistance and performance in extreme temperatures (-40ºF to 140ºF or -40ºC to 60ºC). To ensure your favorite devices operate at their peak performance, depend on Energizer® Ultimate Lithium™ batteries for work, play and home.

Energizer Ultimate Lithium™ batteries are 100% leak proof*

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Energizer Ultimate Lithium

Energizer Recharge®

Environmental responsibility meets inspired technology – introducing the world’s first AA/AAA rechargeable battery made with 15% recycled batteries. Now you can save money and have less impact on the planet by reducing the number of disposed batteries, creating less waste. By using Energizer Recharge® batteries for digital cameras, handheld GPS devices, wireless gaming systems, toys, you name it – you can experience the convenience and value of innovative, industry-leading rechargeable battery technology.

Energizer Recharge® rechargeable AA and AAA batteries come pre-charged and ready to go, providing reusable power for the devices you love.

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Energizer Recharge
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Energizer is forever pushing the boundaries of what’s possible in battery technology. This constant passion to innovate has led to some of the highest performing power and lighting advancements ever created. It’s what keeps Energizer at the forefront of new thinking, new exploring, new achieving. And it’s what keeps Energizer consumers forever confident that the devices they rely on always have the power to surpass expectations.
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The more the rest of the world says it can’t be done, the more Energizer scientists are motivated to get it done. “There’s no such thing as a zero-mercury alkaline battery.” So Energizer created one. “It’s impossible for batteries to hold power for up to 10 years when not in use.” So Energizer was a pioneer in developing the technology. “Manufacturing batteries using recycled batteries demands a compromise in power and durability.” So Energizer created our longest-lasting AA and AAA alkaline batteries – made with 4% recycled batteries. “You can’t protect batteries against leaking.” So Energizer created the first no-leak guarantee. Much like our iconic Energizer Bunny, our passion for innovation just keeps going and going…
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Our passion to improve is driven by our consumers’ need for reliability, longevity, responsibility and enjoyment from the devices that impact their lives. From toys to flashlights to cameras to hearing aids, today’s technology is woven into the fabric of our daily lives; Energizer powers those devices and empowers those activities that make day-to-day life more complete and satisfying…for as long as technologically possible.

2001

Energizer develops EZ Change, the first Hearing Aid Battery Dispenser, which was designed for easier insertion of miniature batteries into hearing aids

2004

Energizer introduces the first AAA lithium battery; the lightweight power of lithium is finally available for small portable devices, like wireless headsets and MP3 players

2006

Energizer introduces Energi To Go to the marketplace, a battery-operated instant cell phone charger providing portable power for on-the-go cell phone users

2006

Energizer Bunny officially becomes a dictionary definition: “A persistent or indefatigable person or phenomenon”

2009

Energizer develops breakthrough PowerSeal™ Technology for Energizer MAX®, designed to prevent leakage while batteries are still in package

2012

Energizer shines a light on its commitment to responsibility with a solar power awareness program to benefit families without electricity

2013

Energizer produces the first child-resistant packaging for lithium coin cell batteries, designed to help keep kids safe from ingesting these smaller specialty batteries

2014

Energizer develops the standard-setting No-Leak Guarantee to address a common battery issue – and help prevent it

2015

Energizer goes where no battery has gone before to introduce the world’s first AA battery made with 4% recycled batteries with Energizer® EcoAdvanced®

2016

Energizer innovation continues – we introduce our longest-lasting Energizer MAX®, Energizer® Ultimate Lithium™ and Hearing Aid batteries in Energizer history, plus Energizer Recharge® batteries are now the world’s first rechargeable batteries made with 4% recycled batteries

1987

Energizer introduces its wildly popular Change Your Clock, Change Your Battery® program for Daylight Savings Time fire-safety awareness

1991

Energizer invents the world’s first zero-mercury alkaline battery, reducing the number of mercury-containing batteries going into landfills

1992

Energizer creates the first AA lithium battery, which was first used in high-powered devices like photoflash, remote-controlled toys and CD players. With the development of digital cameras, Energizer catapults into its own category of power with the world’s longest-lasting AA battery in digital cameras

1997

Energizer pioneers the world’s first high-energy NiMh rechargeable batteries

1997

Energizer is first to lead the transition to LED lights

1999

Energizer Bunny named among the top 10 brands of the 20th century
innov back 50s

1955

Energizer introduces the first hearing aid battery, allowing for the miniaturization of hearing aids

1956

Energizer creates the world’s first 9-volt battery, which was first used in transistor radios, but also enabled other devices, like smoke detectors, to be developed

1957

Energizer invents the world’s first watch battery, which led to new watch technologies, feature and functions; no more winding watches

1958

Energizer introduces the first alkaline battery, offering significantly longer run time in devices, while enabling development of more powerful devices
innov back fly

1896

Energizer invents the first dry cell battery for consumer use, becoming the first large-scale manufacture and distribution of a portable power source, which was used for early automobiles and telephones

1898

Energizer provides a safer portable lighting alternative to candles and kerosene lamps with the invention of the flashlight
A future of innovation

All the groundbreaking ingenuity that transformed Energizer from one power brand to THE power brand, is just the beginning. Frankly, we feel like we’re just getting warmed up; our inspiring look ahead is already showing stunning promise and potential.